Fractional AI + Communications Strategist
AI-powered communications strategy and marketing execution for mission-driven organizations ready to move faster without losing their soul.
Let's Talk About Your Next Move
Most organizations face a painful choice: hire a strategist who understands narrative and brand, or hire a technologist who can build AI-augmented systems. You shouldn't have to choose — and increasingly, you can't afford to.
I'm Immanuel Otto. For over 25 years, I've helped mission-driven companies — from the Joseph Campbell Foundation to enterprise SaaS platforms — find the right words, reach the right people, and build the systems that make it all repeatable.
Since 2023, I've been deeply embedded in the AI/LLM revolution — not as an observer, but as a builder. I design AI-powered workflows, develop custom automation tools, and integrate large language models into real business operations. I bring the full stack: the storytelling instinct of a seasoned communications director and the technical fluency of someone who builds with these tools every day.
I work with organizations who believe business should elevate our world, not exploit it. If that's you, we should talk.
Every organization has a story worth telling well. I help you find it, shape it, and deliver it — across PR, content, campaigns, and executive communications. This isn't about churning out content. It's about building a narrative architecture that makes your audience lean in.
Most organizations think their AI problem is a technology problem. It's not. It's a judgment problem — knowing which outputs to trust, which to rewrite, and which to throw away. That's a communications discipline, not an engineering one. I build AI-augmented workflows that let lean teams produce at the velocity of departments three times their size, with the quality standards that actually protect your brand.
Strategy without execution is just a good idea. I've run the full lifecycle — email campaigns, product launches, partner programs, lead generation playbooks, and conversion optimization — across B2B, B2C, direct-to-consumer, and nonprofit sectors.
If you're already sensing that your organization needs this combination of skills, let's have a conversation before the window narrows.
Start a ConversationEvery engagement is shaped to fit your organization's needs, timeline, and budget. Here's a sense of scale — but everything starts with a conversation.
2–6 weeks · defined deliverables
Focused, time-bound projects with clear outcomes. You walk away with a finished asset — a messaging framework, an AI workflow audit, a launch campaign, or a content strategy — ready to deploy.
Outcome → A deployable deliverable your team can run with immediately
1–3 months · milestone-based
Sustained engagement across a major initiative — a rebrand, a product launch cycle, a PR push, or an AI integration project. I'm embedded enough to adapt as the work evolves and drive it to measurable results.
Outcome → A completed initiative with measurable impact and handoff documentation
3+ months · 10–20 hrs/week
Fractional leadership embedded in your organization. I operate as your outsourced communications director, AI strategist, or marketing lead — owning outcomes, building systems, and making your team more capable every month.
Outcome → Compounding capability — your team gets stronger, not more dependent
The organizations below represent key chapters in a much larger body of work. Over two and a half decades, I've partnered with dozens of companies, nonprofits, authors, thought leaders, and independent creators — always at the intersection of meaningful ideas and the audiences who need to hear them.
PR, brand storytelling, and communications strategy while simultaneously building AI-powered campaign infrastructure — automated pitch systems, intelligent sales pipeline tools, and meeting-to-action processing workflows that reduced manual work by hours per week.
3x pitch output with AI-augmented campaign systemsAuthored executive briefs on AI applications across the testing industry. Contributed marketing strategy and collateral for a channel partner portal launch, equipping partners with the case studies and sales materials to close independently. Early proof-of-concept development of an AI-powered chatbot using LLM and RAG technologies for an enterprise synthetic test data platform.
15+ case studies and partner enablement assets deliveredFull-cycle campaign writing — landing pages, email sequences, and promotional copy — for online course launches. Built LLM prompt-engineered workflows for content production before most marketing departments had even experimented with AI-assisted writing.
Contributed to ~$1.5M in annual course launch revenuePublished 20+ books and 5 films, earning multiple Nautilus and COVR awards. Built and managed the full editorial-to-market pipeline across niche content verticals.
50,000+ copies sold · Multiple industry awardsEmail program management and web production during the inaugural year of the Insights at the Edge podcast, featuring interviews with Thich Nhat Hanh, Jack Kornfield, Jean Houston, and many others. Managed campaigns reaching a subscriber base of 250,000+.
250,000+ subscriber email programGrew the digital presence from a static brochure site to an active platform serving 12,000+ associates. Co-produced the Joseph Campbell Centenary conference at Esalen Institute. A dedicated member of the JCF community who grew into the Foundation's leadership team over nearly a decade.
Grew online community from 0 to 12,000+ membersLed usability analysis and complete site rebuild for a Fortune 1000 national homebuilder, driving measurable improvements in online lead generation and conversion.
34% increase in online lead conversion post-redesignThese are the highlights. The full picture includes years of freelance partnerships with authors, educators, filmmakers, wellness brands, and purpose-driven startups — each one sharpening my ability to find the story inside any organization and get it in front of the right people.
I've spent my career in the spaces where ideas meet audiences — mythology, mindfulness, conscious business, technology, education, and enterprise software. The thread that connects all of it: the work matters most when it serves something larger than the bottom line.
I work with people and organizations building toward a better world — who understand that clear, compelling communication is how you get there. Whether you're a climate tech startup finding your voice, a B Corp scaling your impact, or a conscious enterprise reimagining how your team works in the age of AI, I bring the strategic depth, creative instinct, and technical fluency to help you move with confidence.
AI doesn't produce truth. It produces probable language. What makes AI-assisted work authentic — or hollow — comes down to who's directing it.
Extraordinary capability at speed no human can match. But capability is not intelligence, and speed is not insight. A model without direction is a printing press without an author.
Your brand voice, your customer research, your competitive landscape, your actual data. The quality of AI output is directly proportional to the quality of context it receives. Most organizations hand a tool a vague prompt and expect strategic output. That's where it fails.
The irreplaceable layer. Knowing which context matters, what questions to ask, how to evaluate the model's output, and when to override it entirely. Twenty-five years of knowing what resonates with an audience and what falls flat.
Domain expertise selects and shapes the context, feeds it to the model with precise intent, and evaluates the output through the lens of real experience. The human isn't removed from the process — the human is the process. The AI is the amplifier.
This is what separates AI-augmented work from AI-generated content. Hiring someone who understands both the tools and the craft isn't a compromise — it's an advantage.
Ready to explore what's possible? I'd love to hear about your organization and where you're headed.
The organizations figuring out how to integrate AI into their communications right now are building advantages that compound every quarter. The best time to start was last year. The second best time is this conversation.
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